Malaysia is considered as of the most dynamic and active advertising
sectors in the Asian region and all across the world. Today an advertising job
in this sector offers one of the most lucrative career options in Malaysia. In
fact, advertising jobs are in great demand in the country. It is to be noted
that an advertising job is not a sales job. It is more of a marketing of a
brand or promotion of a brand or products, and involves different sets of job
scopes and responsibilities.
Advertising Job: A brief idea
Professionals need to approach an advertising job in a
different way depending on which market sector they have been hired. There are
various ways in which you can advertise your products. You can either be
recruited by an online media company to do advertising of certain goods or
services. Even TV or Radio stations have their own advertising department. Not
to forget the print media in the form of newspapers and magazines. Of course,
in Malaysia, you will come across many advertising and marketing agencies which
provide advertising services for other organizations or businesses. An
advertising job with an advertising agency in Malaysia allows you to be
involved in different modes of advertising.
Why advertising jobs have become popular in Malaysia
Malaysia has more than 7 million households which have TV and
smart phones. Rising GDP and income levels have raised the standard of living
of the people. Advertising on TV using the three principal languages: Bahasa
Melayu, Tamil and Chinese is very popular. Companies are willing to invest on
advertisements on TV for their products. Advertising revenue will drive the
transition and growth of the various TV channels. This has led to a more demand
for advertising jobs in the country.
Advertising jobs are also available here in Newspaper
publications. Malaysia has several English-language newspapers, along with Malay-language,
Chinese Language and Tamil Language newspapers. Business-oriented magazines are
also very popular. Candidates in an advertising job, when associated with big
branded print media groups can expect a prospective growth in their career.
In today’s time, companies are willing to hire people who are
involved not with the actual selling of the product or services but involved in
the strategizing, planning, and communication of the brand. In an advertising
job role, the candidate has to use various mediums to promote products, which
in turn, lead to sales of the products. Essentially, advertising jobs in
Malaysia are found in almost every business sectors of any industry domains.
Leading advertising agencies in Malaysia
For a full-fledged advertising job, candidates can try their
luck in some of the best known advertising agencies in Malaysia. Some of the
popular ones are
- AB4Systems
- Swivt
Technologies
- Evolvedigitas
- Light
Up 7
- Virtualspirit
- Buuuk
- Content
Nation
- WildAge
Key Job Titles in an Advertising Job
Some of the regular advertising jobs in Malaysia are available
in the following job titles:
- Marketing Executive
Jobs: The candidate
will be responsible to carry out all the responsibilities which include advertising
and marketing, ultimately leading to sales. However, it should not be confused
with a sales position. Candidates should read the job responsibilities
carefully before applying for such an advertising job.
- Media Planning Jobs: These are also essential advertising
jobs and popular in Malaysia. Here, the candidates need to plan and strategize
what required to be done immediately for the brand and for the future as well.
The candidate has to find out how these campaigns can be carried out.
- Advertising agency
account manager:
Another popular advertising job in Malaysia is the role of an account manager,
associated with an ad agency. The candidate must be able to create effective
and high impact campaigns as per the requirements of the clients, which will
lead to increased sales and strengthen the brand image of the business.
Other advertising jobs in the advertising and marketing
industry include event marketing, marketing research, among many others.
To sum up
In Malaysia, advertising jobs are very
challenging. Advertisers look for candidates who are experts to do advertising
on media like as mobile SMS marketing, social networking, digital and online
advertising, including offline advertising.
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